People are less willing to purchase due to economic instability. how to apply technology?
Link to Recorded Webinar: https://www.brighttalk.com/webcast/14645/406800
Focus on identifying a gap or an unmet need. Is it building new types of furniture based on a new way to work or a new type of demand that's spurred by this transition we're in? For example, with more and more people working remotely, is there a new type of office furniture? Or perhaps it's not about furniture - is there something that's in an adjacent market that's untapped?