What is the future of user data monetisation?
There are too many companies being caught selling data of their users without users being aware. Yet many still keep doing this, which shows to me that there is a huge demand for data like this and the data market is very lucrative.
What do you think would be a better way to do it? Do you think having a real user consent (not hidden on page 36 of T&C) and sharing the revenue between company and users can improve the current situation? We call this setup Data Union, and data laws seem to support this more and more.